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Scheme requirements for subscription merchants

A black keyboard key with the word "subscribe" printed on it set against a bright neon yellow background.
Simple guidance, proven compliance, and stronger payments—our scheme requirements guide shows subscription merchants how to reduce disputes and grow securely.
If you operate in the subscription model, ensuring compliance with Visa and Mastercard requirements is crucial for the success and security of your business. That's why we've prepared a concise and comprehensive guide for you.
What's inside
Our latest publication, Scheme requirements for subscription merchants, serves as your go-to encyclopedia, covering the essential compliance guidelines set by Visa and Mastercard.
Whether you're an established subscription business or just starting out, this guide will provide you with the knowledge and tools you need to navigate the compliance landscape confidently.
Inside this resource, you'll find:
  • General website requirements
  • Subscription business model requirements
  • Negative option billing business model requirements
  • Non-compliance consequences
Why it matters
Compliance is not just a legal obligation but also a way to build trust with your customers and protect your brand's reputation. Stay one step ahead of the game by understanding the rules and regulations that govern your subscription-based business.
Fill out the quick form to access the Scheme requirements for subscription merchants guide. Share this post with your network to help others in the industry stay informed. Let's raise the standards together!

General website requirements

Contact details

The following contact information must be displayed on the website: 
  • Mailing address (for correspondence)
  • Customer support number or customer support email 
The information can be displayed in the website footer or on the Contacts page.
Contact information in the website footer:
Contact information in the website footer.
Contact information on the Contacts page:
Contact information on the Contacts page
The following location information must be displayed on the website: 
  • The merchant’s website must include information on the merchant’s location. At least the city and country of the legal entity need to be added
  • We recommend adding the required information to the website footer or the checkout screen
  • For EU merchants, specifying the full address is highly recommended
  • If the company is registered in the UAE or the USA, the emirate/state needs to be specified as well (e.g., Wilmington, Delaware, the USA)
Merchant location disclosure on the checkout screen:
A payment form showing fields for expiration date and CVC code, a green 'Pay $19.99' button, and location text reading 'Any City, Any Country'.
Merchant location disclosure in the website footer:
Merchant location disclosure in the website footer.

Subscription business model requirements

The following subscription information must be displayed on the website: 
  • Total purchase price of the subscription
  • Description of the service to be purchased (e.g., subscription to the website, trial access, premium plan)
  • Frequency of further charges (monthly, weekly, annual)
  • How the cardholder will be notified of any changes to the agreement (e.g., by email)
  • The last four digits of the card that will be used to make payments
  • Explanation of how to cancel the subscription (e.g., link to the Cancellation Policy)

Disclaimer 

We suggest adding the following disclaimer under the Pay/Accept/Continue/Proceed to checkout button:
An example of a disclaimer under the Pay/Accept/Continue/Proceed to checkout button.

Transaction receipt

  1. A transaction receipt must be sent after the first purchase and after each subsequent payment (even if it was unsuccessful for some reason – then the reason needs to be specified).
  2. The transaction receipt needs to be sent immediately after the transaction.
  3. The transaction receipt must include the following information:
    • Merchant’s name and location (at least country, state (if any), and city)
    • Transaction amount along with the currency symbol
    • Transaction date
    • Description of the purchased services (e.g., subscription to the website, trial access, premium plan)
    • Card network/scheme name (Visa or Mastercard accordingly)
    • Payment credentials (the last four digits of the card that was used)
    • Subscription/trial terms (length, auto-renewable nature, price, etc.)
    • Links to Cancellation and Refund Policy (or Terms & Conditions, if the Cancellation Policy is part of it)
To fulfil the last two requirements, we recommend adding text like the following to the transaction receipt:
Subscription is auto renewable. It means you will be charged [full price of the product] every month/quarter/year until you cancel it. To cancel, please visit our Cancelation policy/write to [specify the support email]. Also, you can manage your subscription in your account/settings.

Additionally, we recommend:

  • Choosing a clear design for transaction receipts
  • Specifying the email subject for transaction receipts:

Cancellation procedure

The merchant must:
  1. Provide an easy cancellation online method. Cancellation may be performed via separate cancellation button placed on the website, cancellation button in the user’s account on the website. Better user experience or via support email. But in this case, relevant instructions along with the email need to be displayed to the user in the Cancellation Policy and in the User’s profile (preferably).
  2. Inform users of the Cancellation and Refund Policy and collect their acceptance prior to the checkout page. This can be done by:
    • Option 1. Adding a clickable Click to accept button along with the disclosure of the Cancellation & Refund terms.
    • Option 2. By including a separate clickable link to the Cancellation and Refund Policies (or Terms & Conditions if the Cancellation Policy is part of it) in the disclaimer of the general payment terms.
  3. Include information on how to cancel the subscription and receive a refund in each transaction receipt and notification on upcoming charges. This can be done by:
    • Option 1. By adding a disclaimer along with links to Cancellation and Refund Policies (or Terms & Conditions, if the Cancellation Policy is part of it) to the email.
    • Option 2. Specifying the cancellation and refund rules directly in the receipts.

Negative option billing business model requirements

Definition

Mastercard

A negative option billing merchant offers a cardholder the opportunity to purchase a subscription service to automatically receive one or more physical products (such as cosmetics, health-care products, or vitamins), digital goods or services on a recurring basis (such as weekly, monthly, semi-annually, or annually). In this section, the term "product" refers to a physical product or a digital good.
Mastercard definition of a negative option billing business.

Visa

A merchant that requires a cardholder to expressly reject the merchant s offer of additional goods and/or services during the transaction process or expressly decline to participate in future transactions.
A Merchant that requires a Cardholder to expressly reject the Merchant s offer of additional goods and/or services during the Transaction process or expressly decline to participate in future Transactions.

Requirements

  1. The Merchant must provide a full disclaimer prior to the payment credentials collection. We recommend using the following text:
    By continuing, you agree that if you do not cancel at least 24 hours before the end of the monthly/3-month/6-month trial, you will be charged [full price of the subscription] per month/3 months/6 months until you cancel your subscription. You can cancel it by contacting our customer support team via email at [specify the email]/in your account/another option.
  2. Click-to-accept button must be placed along with the above disclaimer. It is also possible to collect the user’s acceptance of general Terms & Conditions, Privacy Policy, and similar documents at this point as well.
    Note: While there is no strict requirement to use a checkbox, such an approach will be appreciated by acquirers and schemes.
  3. Notification reminders must be sent no less than 3 days and no more than 7 days before the trial period ends. They should include the information listed in the clause above.
    Note: Although Visa/Mastercard did not expressly provide rules for merchants with a trial period of fewer than seven days, we recommend that merchants send a reminder notice as soon as possible before initiating the recurring transaction.
  4. A transaction receipt must be provided after each charge. The receipt must include the following information:
    • Name of the merchant
    • Description of the purchased goods/services (subscription to the website, trial access, premium plan, for example)
    • Length of the trial period
    • Disclosure that the subscription will be renewed at the full price
    • Transaction amount and transaction date for initial payments (even if the trial is for free)
    • Transaction amount and transaction date for subsequent charges
    • Link to the cancellation policy
    • Instruction on how the user can cancel a subscription (by contacting support/in the user’s account)

Non-compliance

Compliance with the described rules is under persistent monitoring by Visa, Mastercard, and acquiring insitutions. If they found any of the requirements are not fulfilled, the following penalties may be applied:

Two blocks showing fine details for Visa and Mastercard non-compliance penalties.

Links and resources